Profiles of our Key Senior Management

The profiles of the Key Senior Management of our Group are as follows:

Samuel Sia Hsiao Guong
Group Financial Controller

Mr. Sia, a Malaysian, aged 32, is our Group Financial Controller. He is responsible for overseeing our Group’s tax, accounting and financial matters.

He graduated in 2010 from Sunway University with qualification from the Association of Chartered Certified Accountants (“ACCA”). Upon completion of 3 years practical experience in the accounting sector, he was admitted as a member of ACCA in 2013. In 2015, he was admitted as a Chartered Accountant of the Malaysian Institute of Accountants and in 2018, he was admitted as a Fellow Member of the ACCA. In 2020, he obtained his Masters in Business Administration from Victoria University, Australia.

In 2010, he joined BDO PLT, Malaysia as their Senior Manager in Audit until 2016, where he was responsible for conducting and managing statutory audits for BDO PLT’s clients. In 2016, he joined Deloitte PLT, Malaysia as their Manager in Audit until 2017 where his responsibilities include the management of statutory audit and assurance assignment for Deloitte PLT’s clients.

He later joined Herman Corporate Advisory Sdn Bhd in 2017 as their Senior Manager in Corporate Finance, where he was responsible in assisting the company’s clients in their preparation of financial related matters for their initial public offering proposals.

In 2018, he left Herman Corporate Advisory Sdn Bhd to join Ace Innovate Asia Berhad as their Chief Financial Officer, where he was responsible for financial matters as well as human resource matters. He was also responsible in ensuring the company’s compliance with the applicable financial reporting standards.

Subsequently, he left Ace Innovate Asia Berhad in March 2020 to provide freelance accounting services during the MCO and CMCO periods. He subsequently joined our Group as Group Financial Controller in November 2020. He brings with him approximately 11 years of experience in accounting and finance to our Group.

Lim Wai Chee
Head of Design and Development

Ms. Lim, a Malaysian, aged 53, is our Head of Design and Development. She is responsible for overseeing our Group’s product development and jewellery designs.

She received her qualifications from the London Chamber of Commerce and Industry Examinations Board (“LCCI”), where she obtained a distinction in book-keeping and accounts in 1989. She started her career with Qualitypack Sdn Bhd in 1989 as an Accounts Assistant until 1990, where she left the company to further her studies.

In 1991, she started her Diploma studies in Fine Arts and obtained her Diploma in Fine Arts, majoring in Oil Painting from the Malaysian Institute of Art in 1993.

In 1994, she joined Carpets International Malaysia Berhad as their designer, where she was involved in carpet designing. In 1995, she left Carpets International Malaysia Berhad to join Poh Kong Jewellery Manufacturer Sdn Bhd as their Designer, where she embarked on her career in jewellery design.

She left Poh Kong Jewellery Manufacturer Sdn Bhd in 2002 to join YXG as our Senior Designer, where she continued to hone her skills in designing jewellery. With over 25 years of experience in jewellery design, she is responsible for leading our Group’s product development and design team. In 2021, she assumed her current role as our Head of Design and Development. 

Ong Hui Eng
Head of Resource Planning

Ms. Ong, a Malaysian, aged 46, is our Head of Resource Planning. She is responsible for overseeing our Group’s inventory management.

She received her certification from LCCI, where she obtained distinction in book-keeping and accounts in 1995. She also obtained her Third Level Group Diploma in Accounting from LCCI and her Diploma in Accounting from the School of Accountancy and Business Studies Petaling Jaya in 1995. Further in 1995, she achieved First Class in Accounting Level 3 awarded by the Pitman Examinations Institute, London, England.

In 1995, she started her career with Kawalan Keselamatan Sdn Bhd as their Account Executive until 1997, where she was responsible for the day-to-day finance operations. She then left Kawalan Keselamatan Sdn Bhd to join DIC (Malaysia) Sdn Bhd as their Account Executive where she was responsible for maintaining the company’s accounting records.

Subsequently, she left DIC (Malaysia) Sdn Bhd in 2000 to join YXG as our account clerk, where her job responsibilities include day-to-day purchase ordering, inventory level management and co-ordination of YXG’s wholesale operations.

With over 20 years of experience working in our Group, she leads the resource planning team of our Group. In 2021, she assumed her current role as our Head of Resource Planning.

 Whelly @ James Bin Gonsorob @ Roseday
Head of Production

Mr. Whelly @ James, a Malaysian, aged 42, is our Head of Production. He is responsible for overseeing our Group’s manufacturing activities.

He received his Diploma in Wood Technology from Kolej Teknikal Yayasan Sabah in 1999.

In June 2000, he joined GPM as a technician where he was responsible in managing chain production, jewellery cutting and casting process. With over 20 years of experience working in our Group, he was promoted to Production Manager in February 2021, where his responsibilities include managing our manufacturing operations and maintenance of machineries. In June 2021, he assumed his current role as our Head of Production.